The Dutch brand
MoreCult produces limited-edition streetwear combining Arabic calligraphy and an urban edge in bright, eye-catching colors.
In collabo with talented graphic designer and calligrapher
Pascal Zoghbi, MoreCult puts out an annual line of artful "basics" for men and women : hoodies, tees and sweatpants in coordinating patterns and colors.
The 2010 line features cool, icy blues.
What I like is the clean, European esthetic to these togs.
But what makes me like them even more is Zoghbi's
own remark about their most striking feature, the kufi calligraphy:
"it is interesting to see the kufi arabic calligraphic style become the most modern and contemporary arabic style nowadays, knowing that Kufi is the oldest and earliest [of] Arabic calligraphic styles."
Best of all, the sizes are on sale and more designs (including women's) are sure to come.
All images courtesy MoreCult website and Pascal Zoghbi.